mardi 23 février 2016

Tips For Marketing The Work Of An Advertising Photographer

By Matthew Lee


After being in the field of photography for a while, you may choose to do it commercially. This is a serious responsibility that calls for dedication and patience. You also have to find reliable clients to keep your business moving. If you are an advertising photographer, you can use the following ideas to penetrate even the difficult of all photography markets.

It is not enough to have photography skills only. Conversely, you will need to invest in high quality tools and software. For instance, choose the latest version of photoshop and learn how to use. It will help you edit your photos and make them match your client needs. On the same, look for good cameras, stands and props to use in different shooting occasion.

Once you have your tools ready, it is time to go out their and market your talent. Many organizations are in need of photographers specializing in this area. However, they want to hire only those they are sure will give excellent results. This makes it necessary to find ways to make prospective clients gain confidence in you and offer you an opportunity.

You could offer your services for free at charity organizations just to get word out about your skills. Just contact the coordinators and request to offer your shooting services for free whenever they hold either outdoor or indoor event. During these events, make sure you have interacted with the invited guests and other people to create a rapport. Of importance is to inform them about your shooting business venture.

Likewise, have a business website showing your services. In this case, you can take advantage of the website pop up feature and request everyone who visits it to leave their email address. You may include a bronchure showing details of your services and why they should consider you. Always include photos of events you have photographed before. Since you have email address of visitors to your website, message them regularly updating them about your advertising photography services.

You can design a customized stamp which bears the name of your company and contacts together with some eye catching words to attract prospective customers. Every other time you take photos and print it you ensure that you have stamped it at the back with your customized stamp. Those viewing the photo will have a clear way to contact you in case they need your services.

In addition you can try unconventional way of engaging people one on one during events that you are covering. For instance, during weddings you can share business cards aggressively and at the same time engage the attendees in a friendly conversation persuasively telling them about your new business venture. On the same, you can set up a temporary photo studio using tents at the wedding ground. Share details about your business to those visiting your tent.

Also, you can identify some of your friends who have offices in strategic location and request them to have your well designed, customized and adorable photos stuck on their office walls for free. On those photos, put a sticker which shows the price of the photo and your contacts as well. Their customers will get in touch with you should they be interested in your work.




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