jeudi 21 avril 2016

The Impact Of 3D Hologram As A Marketing Tool

By Frances Martin


Whenever the majority of the people thinks of the holograms, they immediately think of the episodes of the Star Trek. Here, the crew is constantly interacting with some intelligent beings that are not actually there. In the 80s, the cheese-eating mouse picture or a picture of the spaceship was more famous. In order to see all the details, one had to look at the picture at the right angle with the right amount of light. Today, the 3D hologram displays have moved a step further.

Well, more and more companies are employing perhaps the most cutting-edge and eye-catching technique available on the market today. Holographic displays. With the technology available today, it's possible to put together incredible displays featuring people and product to really engage with the audience at these kinds of events. Holographic projection is by no means the preserve of large companies. Costs have come right down, making it a cost-effective and accessible marketing tool for all sorts of different businesses.

The technology works in amazing ways. In the movie theaters, it is achieved by reflecting the images of the real objects and people onto some transparent screen surface. The surface could be made of glass or plastic, but is treated with some special chemical. It allows some light to pass through while reflecting some light.

The light that goes through the transparent surface gets reflected by the second surface behind the transparent film surface. The results are spectacular ghost-like images that appear as though they are floating in space. The effect is mind-blowing particularly for those who get to see it for the first time.

In order to understand it better, imagine the ghost-like images you are used to in the Star Trek. In reality, our technology has not gone as far as what we are made to experience in the Star Trek Series. By going by what we had back in the 80s when we were only familiar with the changing images depending on the light intensity, the angle of light and the distance, today we are experiencing a completely new technology, not very far from what the Star Trek is exposing us to.

This is a new and mind-blowing technology that companies are now using to display their promotional materials and demonstrate their new products. The new product is displayed in 3D with an amazing impact on the customers. It gives the company an age over the rivals, particularly in an exhibition forum where you get more attention as compared to the companies that adopt the two-dimensional videos and photographs.

The 3D displays are quite new and are therefore offers an added advantage for any company that adopts them to market their products and services. It increases the branding strength as well as brand awareness. By the mere fact that the display is in a 3-dimensional hologram, the targeted people look and stay looking at the display for much longer.

So maybe it's time to think different of these industry events. This is the time to employ the latest dazzling and eye catching techniques to grab the attention of potential customers in an increasingly crowded marketplace. As far as marketing is concerned, this is the sure way to pay back all the investment in the marketing program. It pays back every cent used and guarantees that your brand is well placed and received with all pomp and colors as it deserves.




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