vendredi 18 septembre 2015

Could Fleet Graphics Have Helped Pixels?

By Robin Setser


I was initially interested in "Pixels," once I saw the first few moments of the trailer. A classic monster movie of sorts, complete with video game icons, was something that struck my attention. However, my level of intrigue associated with the movie started to wane as I learned more and more about the film in question. Marketing can always have an impact on a film's success, though, and it's easy to wonder if fleet graphics could have made things better.

After all, you have to consider that many other companies have implemented fleet graphics in the past. According to companies such as JMR Graphics, these high-quality vinyl wraps are not only able to hold up over time, but they can possess the sharpest appearances to boot. Without question, these graphics can depict all types of products, movies included. It's for this reason that I have to wonder if "Pixels" could have benefited from these tools.

I have to believe that fleet graphics could have had an impact. Consider the fact that many of the video game icons depicted in "Pixels" are ones that virtually anyone could recognize. These include - but are not limited to - Donkey Kong, Pac-Man, and the aliens from Space Invaders. They are easy enough to recognize and, as a result, could have made for tremendous graphics. However, I have a hard time believing that they could have made a long-term impact.

It seemed like the moment that "Pixels" made it to theaters, negative press came from all corners of the Internet. Most of it focused on the poor writing and comedy, which did not help to make this admittedly visually striking film any more worthwhile. As a matter of fact, I have a hard time believing that even the best cast and crew could have made "Pixels" a more believable film. Instead, it became nothing short of a disappointment for those who were once eager to see it.

With this in mind, I have a difficult time believing that marketing could have helped "Pixels" gain a greater degree of acclaim. Nonetheless, I recommend businesses still take up fleet graphics, as long as their products are up to snuff. When these are advertised well, not to mention made with quality intact, it's easy to imagine that sales will be seen. It's just a matter of creating content that people enjoy, before putting it out there for particular demographics to recognize.




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