There's no denying the fact that television is one of the most engaging media outlets in the world. I am sure that most will attest to such a fact, especially when you look at the various reality shows and dramas which gain the attention of various audiences. Twitter has recognized this, which has brought about a tool known as TV Timelines. Social media agencies, as well as related entities, can tell you why this very tool matters.
As an article on Mashable detailed, social media activity goes hand-in-hand with television. This is especially true when, according to Nielson, at least 15% of viewers enjoy TV more when they can go on particular networks and discuss these shows. After all, it's easy to see that heavy levels of engagement are done on these websites with other users. It adds to the enjoyment that people have of certain shows, which is a positive to say the least.
TV Timelines is seemingly designed to work off of these results, creating a mobile experience for smartphone and tablet users to get into. When you tweet with a show-centric hashtag in place, you'll be invited to try out TV Timelines, which will create a streamlined experience for you to get into. This will allow other tweets and relevant news to be presented in such a way that's clean, making for an uncluttered feed to receive content from.
Second-screen experiences are nothing new in media, especially when companies such as WWE have been able to latch onto this earlier. However, given the massive reach of Twitter that social media agencies can attest to, one can argue that their experience with TV Timelines will be stronger. Given the vast amount of TV shows, and the interest in each of them, and there's a great level of potential to consider. It's just a matter of whether or not it's realized, which firms like fishbat will undoubtedly observe.
TV Timelines, in my view, will be made or broken based on how much effort Twitter puts into it. By the looks of things, it has the potential to become a favorite tool amongst those who are not only social media savvy but enthusiastic about their favorite television shows. Wouldn't it be nice to have a feed featuring only relevant news an tweets about the programs they enjoy? This is what TV Timelines strives to do, on paper, and its execution will undoubtedly be observed for some time to come.
As an article on Mashable detailed, social media activity goes hand-in-hand with television. This is especially true when, according to Nielson, at least 15% of viewers enjoy TV more when they can go on particular networks and discuss these shows. After all, it's easy to see that heavy levels of engagement are done on these websites with other users. It adds to the enjoyment that people have of certain shows, which is a positive to say the least.
TV Timelines is seemingly designed to work off of these results, creating a mobile experience for smartphone and tablet users to get into. When you tweet with a show-centric hashtag in place, you'll be invited to try out TV Timelines, which will create a streamlined experience for you to get into. This will allow other tweets and relevant news to be presented in such a way that's clean, making for an uncluttered feed to receive content from.
Second-screen experiences are nothing new in media, especially when companies such as WWE have been able to latch onto this earlier. However, given the massive reach of Twitter that social media agencies can attest to, one can argue that their experience with TV Timelines will be stronger. Given the vast amount of TV shows, and the interest in each of them, and there's a great level of potential to consider. It's just a matter of whether or not it's realized, which firms like fishbat will undoubtedly observe.
TV Timelines, in my view, will be made or broken based on how much effort Twitter puts into it. By the looks of things, it has the potential to become a favorite tool amongst those who are not only social media savvy but enthusiastic about their favorite television shows. Wouldn't it be nice to have a feed featuring only relevant news an tweets about the programs they enjoy? This is what TV Timelines strives to do, on paper, and its execution will undoubtedly be observed for some time to come.
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