It can sometimes seem a bit overwhelming to set up a new corporate social responsibility program. Fortunately, the process can be broken down into some simple steps based on general best practices and what has worked well for other companies.
It is a good idea to break down the hard task of corporate social responsibility into sections or parts that are easily manageable. This helps you set goals, maintain the program and measure its success.
Step 1: Conceive and Initiate
Whatever it is, a corporate social responsibility program can never be one that is one size fits all. When creating the program, what is important is to keep the Three Pillars of Sustainability in the front position; the People, Planet, and also Profit. What is done is to develop opportunities and many ways for the employees and others involved to connect with the program. Involve other means and opportunities at a wide scope and these are through volunteer days, traditional giving, recycling events, and even peer to peer fundraising, or assistance during disasters.
Include "cause marketing" into the program, and this will take it even a step further. Have opportunities to start commitments within the supply chain and also production process, and this can be through including the company's products in the program. How to engage company employees and others in management to make a socially responsible and environmentally considerate investment are those to be considered, to make it sensible for the company.
Step 2: Commit and Implement
Once the concept and details of the CSR program have been determined, it's up to you to prove its value in terms of triple bottom line results for your company. This requires assessing and measuring your program's impact. Develop a link between your social responsibility program and your company's business results.
Company sales, customer satisfaction, as well as employee and brand loyalty, including market access, should be assessed and this will determine how the cause driven program had effects on the company. How the program has affected company reputation and profitability have to be determined and you have to prove that this is in a positive way. The program has effects and these can be related to economic, social, and environmental factors, and these should be followed, measured and also communicated.
Step 3: Communicate and Inspire
For a program to attain success, this program will need endorsement as well as acceptance by the top management. This corporate social responsibility program is not different from the others. The effect and success of the program have to be communicated to the top management in the organization, and this is crucial. There is the need to communicate regularly about the progress of the program and including accomplishments, and also express the program's effect on the company's triple bottom line.
Encourage and inspire employees to get involved and all of them participating, and this should be done to convince management to have employees and other stakeholders to make the cause program their priority. Build program recognition, build loyalty as well as momentum, and these are done when the program outcomes and effects are tracked and shared with all the employees, all customers, the community members, and all program beneficiaries. Inspiration as well as participation are the things that will make the program succeed.
It is a good idea to break down the hard task of corporate social responsibility into sections or parts that are easily manageable. This helps you set goals, maintain the program and measure its success.
Step 1: Conceive and Initiate
Whatever it is, a corporate social responsibility program can never be one that is one size fits all. When creating the program, what is important is to keep the Three Pillars of Sustainability in the front position; the People, Planet, and also Profit. What is done is to develop opportunities and many ways for the employees and others involved to connect with the program. Involve other means and opportunities at a wide scope and these are through volunteer days, traditional giving, recycling events, and even peer to peer fundraising, or assistance during disasters.
Include "cause marketing" into the program, and this will take it even a step further. Have opportunities to start commitments within the supply chain and also production process, and this can be through including the company's products in the program. How to engage company employees and others in management to make a socially responsible and environmentally considerate investment are those to be considered, to make it sensible for the company.
Step 2: Commit and Implement
Once the concept and details of the CSR program have been determined, it's up to you to prove its value in terms of triple bottom line results for your company. This requires assessing and measuring your program's impact. Develop a link between your social responsibility program and your company's business results.
Company sales, customer satisfaction, as well as employee and brand loyalty, including market access, should be assessed and this will determine how the cause driven program had effects on the company. How the program has affected company reputation and profitability have to be determined and you have to prove that this is in a positive way. The program has effects and these can be related to economic, social, and environmental factors, and these should be followed, measured and also communicated.
Step 3: Communicate and Inspire
For a program to attain success, this program will need endorsement as well as acceptance by the top management. This corporate social responsibility program is not different from the others. The effect and success of the program have to be communicated to the top management in the organization, and this is crucial. There is the need to communicate regularly about the progress of the program and including accomplishments, and also express the program's effect on the company's triple bottom line.
Encourage and inspire employees to get involved and all of them participating, and this should be done to convince management to have employees and other stakeholders to make the cause program their priority. Build program recognition, build loyalty as well as momentum, and these are done when the program outcomes and effects are tracked and shared with all the employees, all customers, the community members, and all program beneficiaries. Inspiration as well as participation are the things that will make the program succeed.
About the Author:
Sebastian Troup enjoys writing about philantrophic solutions for businesses and non profit organizations. For additional information about the importance of corporate social responsibility, or to find help setting up a corporate charity giving program, please go to the Truist website now.
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