samedi 21 décembre 2013

Using The East African Social Network Will Help Your Business Grow

By Eugenia Dickerson


The expansion of mobile telephony around the world has revolutionized communication possibly more than any other invention of the 20th and 21st centuries. People on the move are able to instantly communicate with each other and business or personal affairs can now be carried out on the fly. The development of smartphones has taken this one step further by allowing mass communication via the internet and social networking and people are now able to share their entire lives over the East African social network at the press of a button.

Most surprisingly however is the use of this networking to affect change. Most notably in certain parts of Africa such as Libya and Egypt in which social networks were used to disseminate information and inspired normal citizens to rise up against their unjust and autocratic leadership. This is of course an extreme case but serves to highlight the potential such networking can wield when used correctly.

Once known as the Dark Continent due to its remote nature and difficulty of technology to permeate into the central areas of the landmass, Africa has begun taking further and greater strides into the 21st century. This is largely thanks to the unveiling of the SEACOM cable in 2009. This fiber-optic network system consists of both submarine and overland cable systems which have increased Africa's bandwidth capabilities many times over.

The control of information has long been a tool of dictatorship used frequently across the continent. Such travesties as the Rwandan genocide were a result of the careful dissemination of information that swayed public opinion towards a bitter and tragic end. It is important that information control on this scale is never allowed to happen again.

Now for the first time many African companies, people and even entire nations are able to put themselves on the map and garner both national and international support for their causes. Those who were previously ignored or marginalized are now able to create their own stories and stake their claim on the international stage. Of course this doesn't apply to everyone and many are still left without connectivity but things are getting better.

Maybe it's online dating that you're interested in. Nowadays more and more people are taking to online dating than ever before and the stigma behind it is slowly becoming something of the past. The site offers a number of options for singles to meet that guy or girl of their dreams, which is all very convenient.

The connections fostered with the rest of the world do not only provide for the export of goods but also allow for further investment into the continent. China has taken massive strides into investment by upgrading many of the continents transport infrastructure in exchange for a share of the massive natural resources that are available. This is important in a continent in which weak internal infrastructure is often a barrier to success.

Although Africa's internet infrastructure is still far from perfect it is encouraging to know that steps have been taken in the last few years to help the situation. Citizens are now able to share information with each other and the world like never before and the East African social network has made this feat even easier for the man on the street. Hopefully in time the internet will come to shine a little light on the Dark Continent.




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