Constantly keeping in touch with major stakeholders in your organization is important. This is because it shows your customers and your suppliers and investors that you care about them. This will work in your favor, as they will have positive vibes towards you. It will also prevent them from forgetting about your company. When you are sending out holiday ecards for your company, it is important that you do it the right way.
Come up with the list of people that you want to mail. You can separate this list into two. One list for your clients and another list for your vendors. You have to design two different cards for each list. Do not mail a similar card with a similar message to all of them since they serve two very different purposes for your organization. It is also best that you include only people that you are in good terms with in this list.
Personalize the card. This will have more impact on the recipient. A great way of personalizing is by including the name of the recipient. You can also write a personal note on the card. Write different messages for the different recipients. The message that you write will depend on the kind of relationship that you have with the recipient.
Send the cards in time. Don't wait until the last minute to start designing and sending the cards since you will most likely run late. It will make more sense if you send the cards before the special day rather than if you send it after. Also, keep in mind that if you send it on the exact day, the recipients might miss out on seeing it since they might not read their messages on that day. Send it a few days before the big day.
When you are sending the cards, just send good wishes. Avoid including any kind of marketing material on the card, as this will negate the good that you will have done. Don't include promotions or coupon codes or anything to push the customer to buy whatever you are selling. Just focus on the key message, which is sending them good wishes during the special occasion.
Don't make things complicated. The simpler the card, the better. If you get too complicated, you might also get stressed out since you will have to put in a lot of work into the card. You can even the design the card on your own if it is simple. The other option is to get a designer to come up with a simple card.
Keep things general in the card. This is because people come from different denominations and religious backgrounds. Sending religious messages won't make sense to someone who does not adhere to your denomination. Some people might even be offended by your message since it shows that you do not care about their beliefs.
Sending cards is an inexpensive way of acquiring and retaining your customers. Given the amount of time it will take you to design the cards and send them out versus the impact it will have, it is definitely a worthy investment. If you have not been sending out these cards, then give them a try. It is a good way to keep in touch with your customers and to maintain a positive relationship.
Come up with the list of people that you want to mail. You can separate this list into two. One list for your clients and another list for your vendors. You have to design two different cards for each list. Do not mail a similar card with a similar message to all of them since they serve two very different purposes for your organization. It is also best that you include only people that you are in good terms with in this list.
Personalize the card. This will have more impact on the recipient. A great way of personalizing is by including the name of the recipient. You can also write a personal note on the card. Write different messages for the different recipients. The message that you write will depend on the kind of relationship that you have with the recipient.
Send the cards in time. Don't wait until the last minute to start designing and sending the cards since you will most likely run late. It will make more sense if you send the cards before the special day rather than if you send it after. Also, keep in mind that if you send it on the exact day, the recipients might miss out on seeing it since they might not read their messages on that day. Send it a few days before the big day.
When you are sending the cards, just send good wishes. Avoid including any kind of marketing material on the card, as this will negate the good that you will have done. Don't include promotions or coupon codes or anything to push the customer to buy whatever you are selling. Just focus on the key message, which is sending them good wishes during the special occasion.
Don't make things complicated. The simpler the card, the better. If you get too complicated, you might also get stressed out since you will have to put in a lot of work into the card. You can even the design the card on your own if it is simple. The other option is to get a designer to come up with a simple card.
Keep things general in the card. This is because people come from different denominations and religious backgrounds. Sending religious messages won't make sense to someone who does not adhere to your denomination. Some people might even be offended by your message since it shows that you do not care about their beliefs.
Sending cards is an inexpensive way of acquiring and retaining your customers. Given the amount of time it will take you to design the cards and send them out versus the impact it will have, it is definitely a worthy investment. If you have not been sending out these cards, then give them a try. It is a good way to keep in touch with your customers and to maintain a positive relationship.
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