lundi 18 juillet 2016

How To Thrive As A Bellevue Florist

By Eric Martin


When you are setting up a business, most people will advise you to pick something you love doing. This way you will make enough money to cover your expenses and also have peace of mind while at it. Working as a Bellevue florist is an occupation that can easily offer you both of these things. There are a number of mistakes you might make in the early stages, which will largely affect the business. Here are some ways to avoid them.

You need to have an understanding of vegetation, and specifically flowers, if you plan to dabble in this business. This way, you will not end up cutting the flowers the wrong way or forgetting to water, or feed them. However, you also need some training. This can be acquired by learning from another florist, online or taking classes.

Selling flowers is not all about clipping and wrapping them. You need to understand how to coordinate the blooms in terms of color, and types. This will need a keen and creative eye. If you always put roses with carnations, this arrangement will quickly bore your clients. You, therefore, need to be creative and bold enough to try new ideas.

Some people know enough about flowers to choose their own blooms, but most of the others will just pick what looks attractive. Being able to understand a situation and the mood of the client will help you create the perfect bouquet for a sick person, or for an apology. Essentially flowers are symbolic and understanding what each stem represents, will help endear you to your customers.

Your location is another thing you have to carefully consider. Most people buy flowers impulsively, or when trying to apologize for something. With this in mind, it is better to set up shop along a street that has many commuters. Regardless of where you are, you have to market your wares. These days, this can easily be done on social media and online. A strong online presence will make it easy for potential customers to find you. It will also allow your happy clientele to leave their reviews.

Pricing can be very tricky when you are dealing with these items. Due to the short shelf life of flowers, you cannot set your prices too high because you might end up making huge losses. On the other hand, low prices will also affect your cash flow, and may mean that you will work with lower quality stems.

Wedding season, valentines, and mothers day are some of the best times for florist, but some other times business might be very low. To compensate for the low sales, make your stock a bit more diverse. You can add a scented candles, paintings or even jewelry, to the list of things you sell. This way, you guarantee sales all through the year.

In order for any business to take off and succeed, you have to make sure you do your homework before you begin. This way, you will know things like which flowers to stock, how many employees you will need eventually. This will also allow you to be prepared for the ups and downs of the flower industry.




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