vendredi 31 juillet 2015

The Purpose Of Music Videos

By Olive Pate


Music videos are short films combined with songs for promotional or artistic reasons. Making videotaped performances can be seen worldwide. One of the purposes of making this production is to sell single or album for thousands and millions. Typically, the primary purpose of making such music video to earn more revenue and profits. The primary benefits from the production of both artist and company are to promote their own single.

The main benefit of this production is to record companies and artists is the way they can promote their album. When the video is integrated with songs, the exposure of the songs will double the earning. Whilst songs can be played only on the radio or on internet services such as iTunes, having a videotaped performance can be successfully played on youtube and music channels. Also, it is clear that Pittsburgh music videos are becoming more popular these days.

A single or album use a wide range of styles, making techniques such as live action filming, animation, documentaries and even abstract film. There are also some that will blend with different styles. Most of them interpret scenes and images from the lyrics of the song while others use a thematic approach.

Most of the artists give a lot of credit to their video production because without them, they may have never become successful in their respective careers. In fact, there are some artists that become popular because of their song and dance presentation through the videos. This extremely promote their videos and with the help of YouTube and other channels, it then became global.

One advantage of making a video is once done and complete, it can be heard and seen by large audiences over the world. Where some can easily ignore a CD on the shelves, it is much harder to ignore the face of their favorite artists seen on the favorite channel. People will easily remember someone if they see the face .

For this reason, the record companies, and the artists will earn more revenue and increase their sales. It also helps the career of an artist and to know their own branding. These companies know that people would like to share the video they want in Facebook, Instagram or even in YouTube channels. With this, the artist's career will also boom and most likely to receive the professional possibilities down the road.

For record companies, producing a videotaped performance offers them opportunities to earn revenue and place controversial images. The purpose of this production varies on the entertainment that people get from it. Some would only watch the presentation to find out what their favorite artist is doing. Moreover, they can also be designed to carry important messages and add narration to the lyrics.

Take note that there are also disadvantages when you release videos. If the album is being used in romantic or action movies, but the movie is not that good, there is a tendency that the song and its artist will be affected. On the other hand, if the video is produced in low quality, it can also affect the reputation of the movies and decrease the revenue and sales for both parties.

There are some organizations that own both record brands and movie, so it means double their income, but also double the losses if they also fail. If the single is badly directed, it is also a huge impact to the artist and may affect its reputation.




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